Privacy Policy
Legal Entity: Curva By Kerline (Managed By Kerline Bay)
Website: CurvabyKerline.in
Effective Date: 13 January 2026
This Privacy Policy explains how Curva By Kerline (we, us, our) collects, uses, shares, stores, and protects your personal information when you visit CurvabyKerline.in (Website), place an order, or contact us.
By using the Website, you agree to the practices described in this Policy.
1) Who We Are
Curva By Kerline
Address: H. No. 199, GMB Complex, 1st Floor, Opp. BJP Office, Hengrabari, Guwahati, Assam – 781036, India
Support Hours: 10:00 AM to 6:00 PM (IST)
Email: support@curvabykerline.in
Phone/WhatsApp: [Add your number]
2) Information We Collect
We collect information in the following ways:
A) Information you provide directly
- Identity & contact details: name, email address, phone number
- Shipping & billing details: address, city, state, PIN code
- Order details: products purchased, order value, order history, return/exchange requests
- Custom order details (if applicable): measurements, size details, stitching preferences, customization notes
- Customer support communications: messages you send us via email, WhatsApp, social media, call notes, photos/videos shared for support or issue verification
- Reviews/feedback: if you submit feedback/reviews on our Website (where available)
B) Information collected automatically
When you browse the Website, we may collect:
- Device & browser data: device type, browser, operating system
- Usage data: pages viewed, clicks, time spent, referral source, basic analytics
- Log data: IP address, timestamps, error logs, security events (for fraud prevention and site protection)
C) Information from service providers
We may receive limited data from:
- Payment partners: payment status and transaction reference (we do not receive full card details)
- Shipping/logistics partners: delivery status, delivery exceptions, proof of delivery
- Website/analytics providers: aggregated site performance and usage insights
3) Payment Information
Payments are processed by third-party payment gateways and payment partners. We do not store your complete card number, CVV, or full banking credentials on our servers.
We may store:
- order ID
- payment status
- transaction reference numbers
- refund references (if applicable)
4) How We Use Your Information
We use your information to:
- process orders, confirm purchases, and fulfill deliveries
- manage customization requests (including measurement-based orders, where applicable)
- process payments and refunds
- communicate order updates (confirmation, shipping, delivery, return/exchange updates)
- provide customer support and resolve disputes
- improve Website experience, performance, and security
- detect and prevent fraud, unauthorized use, or policy violations
- comply with legal, tax, accounting, and regulatory requirements
- send promotional/marketing updates (only where permitted; you can opt out anytime)
5) Legal Basis / Compliance
We process personal information based on one or more of the following:
- your consent (for example, when you submit details or opt into marketing)
- performance of a contract (to fulfill your order and provide customer support)
- compliance with legal obligations
- legitimate interests (such as preventing fraud and improving Website security)
We aim to follow applicable Indian data protection requirements, including the Digital Personal Data Protection Act, 2023 and the Information Technology (Reasonable Security Practices and Sensitive Personal Data or Information) Rules, 2011, as applicable. (MeitY)
6) Cookies and Tracking Technologies
We use cookies (and similar technologies) to:
- enable core Website functions (cart, checkout, security)
- remember preferences
- understand Website traffic and improve performance
- support marketing/advertising (if enabled)
You can control cookies through your browser settings. Disabling cookies may affect key features like cart and checkout.
7) When We Share Your Information
We do not sell your personal information.
We may share your information only when needed to operate the business and fulfill your requests, such as with:
- payment gateways and payment partners (to process payments/refunds)
- shipping/logistics partners (to deliver orders and manage returns)
- website hosting and technology providers (hosting, security, analytics, email/SMS/WhatsApp communications)
- professional advisers (accountants, auditors, legal advisors) where necessary
- authorities or law enforcement if required by law, court order, or to protect rights and safety
- business transfers (merger/acquisition/restructuring), where your information may be transferred with reasonable safeguards
Service providers are permitted to process information only to provide services to us and must protect it.
8) International Data Transfers
Some of our service providers may process data on servers located outside India. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place and that processing is consistent with this Policy.
9) Data Retention
We retain personal information only as long as necessary to:
- complete orders and provide support
- maintain business records
- comply with legal and accounting requirements
- resolve disputes and enforce agreements
When data is no longer needed, we delete or anonymize it where reasonably possible.
10) Security
We use reasonable security practices to protect your information, including technical and organizational measures appropriate to the nature of the data.
However, no method of transmission or storage is 100% secure. Please protect your devices and do not share OTPs or passwords with anyone.
11) Your Choices and Rights
You may request to:
- access the personal information we hold about you
- correct or update inaccurate information
- delete certain information (subject to legal/operational requirements)
- opt out of marketing communications anytime
- withdraw consent where processing is based on consent (note: some services may not work without essential data)
To make a request, contact us using the details in the Contact section below.
12) Children’s Privacy
Our Website is intended for people who can legally make purchases. We do not knowingly collect personal information from children.
If you believe a child has provided us personal information, contact us and we will take reasonable steps to delete it.
13) Third-Party Links
The Website may contain links to third-party websites or social media platforms. We are not responsible for their privacy practices. Please review their policies before sharing information with them.
14) Updates to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on the Website with a revised Effective Date. Continued use of the Website means you accept the updated Policy.
15) Contact and Grievance
For privacy questions, requests, or complaints:
Curva By Kerline
H. No. 199, GMB Complex, 1st Floor, Opp. BJP Office, Hengrabari
Guwahati, Assam – 781036, India
Email: support@curvabykerline.in
Support Hours: 10:00 AM to 6:00 PM (IST)
Grievance Officer (Privacy)
Designation/Name: Authorized Representative, Kerline Bay
Email: support@curvabykerline.in
Address: H. No. 199, GMB Complex, 1st Floor, Opp. BJP Office, Hengrabari, Guwahati, Assam – 781036, India
We aim to respond within a reasonable time, in line with applicable requirements.